About the role Posted : 25 March, 2023

Kiva is a rapidly growing and profitable technology company that still embodies a small-scale, start-up culture. Our mission is to create solutions to make the work environment easier.

We are looking for an enthusiastic Content Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Conduct market research to find answers about consumer requirements, habits and trends
• Develop content strategies by following the global and local agenda for B2B SAAS Marketing
• Create and promote high-quality, targeted content marketing materials: e.g. whitepapers, e-books, survey reports, case studies, blog articles, infographics, testimonials, videos,etc.
• Implement a Content Marketing strategy, across all digital Saas channels (Saas review sites, B2B websites and blogs, social media channels,newsletters, SAAS Community, etc.) to generate qualified leads
• Supervise and develop a network of copywriters, freelancers and content production agencies
• Work cross-functionally across the organization, including sales&onboarding and production team to ensure content reaches and engages the target audience
• Competitor analysis and reporting
• Organize and manage strategy meetings for contents
• Set content objectives and metrics based on business goals
• Track performance on contents to adjust and improve editorial strategy on a continuous basis

Requirements

• 2+ years experience in a content marketing/strategist role at a B2B brand
• Proven work experience as a Content marketing specialist (experience in IT or Saas software is a plus)
• Excellent communication and writing skills in English and Turkish
• Basic SEO skills
• Deep understanding of IT decision makers and what motivates them to purchase
• Deep knowledge of SAAS user experience
• Ability to work efficiently and cross-functionally across insight sales &onboarding teams.
• Bachelor’s degree (graduated)

Nice-to-Have

• Experience in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console
• Good command of seo rules and algorithms
• Experience in creating and managing social media content for B2B
• Experience in Developing and managing video and podcast creation from initial script conception to production
• Located in Istanbul or Izmir